I have read at least a dozen different blog posts in the last hour from different sources about how Apple let us down today with iPhone4S.  Please, can we stop this?  Yesterday I wrote that Apple was going to call the next version iPhone4S, and that was just fine with me.

Of course after today’s reaction, Apple should have called the phone iPhone5 or iPhone10.  The point is version numbers of a product are always blown out of proportion.  It reminds me of the book and movie The Right Stuff, when Chuck Yeager broke Scott Crossfield’s speed record of Mach 2.0 by flying at Mach 2.44, no one cared because the “media likes a nice round number.”

Enough, let’s move past this.  The new iPhone is significant and despite what the media thinks, the phone is going to be the most popular mobile device sold in the 4th quarter. Here are my favorite features from today’s announcement:

• Siri is going to be awesome to try.  I am skeptical that any voice recognition will work well, but the demo I got of Siri previous to today was better than any other attempt.  When I have seen people use voice recognition software in the past, they change the way they talk, to sound like a robot almost to interface with the device, but Siri is definitely different.
• The camera rules, and the apps that go with the camera make it as good or better than point and shoot cameras.  The cold/warm start times to get the camera loaded for a picture is very impressive too.
• More power and more speed for applications to use and for users to access information across the net.  Though it was disappointing that Apple did not deliver a 4G/LTE iPhone.
• Most people will say the find your friends feature is lame and that Foursquare, Facebook and others have this market cornered, but the truth is that I might use this feature more for knowing where my friends and family are when they are running late or where my wife is when we go to a shopping mall.